we are jöttnar

we are jöttnar

Jöttnar designs and builds high-performance technical outdoor clothing.

The company was founded by two British Royal Marine commandos, both lifelong climbers, skiers and mountaineers. Years spent working and training in demanding conditions shaped a clear view of what equipment needed to do — and where existing gear fell short.

So we built our own.

the company

The founders' military experience informs how we work: disciplined, prepared and accountable. Practical expertise, quietly embedded in our work, with what matters being the outcome: clothing that performs consistently when being used hard.

The Company

founder led

Co-founder Tommy Kelly gives an insight into the company's origins.

Designed from use

designed from use

Every Jöttnar product begins with a practical requirement. Fit, fabric and construction are developed through direct use, then refined through repetition.

Design and build decisions are not made for effect, but because they measurably improve performance. We know the small details matter, because we have lived with gear that fails when they don't.

Tested where it matters

tested where it matters

We test each product in the environments it's built for.

Our gear is used by climbers, skiers, guides, mountain rescue teams, specialist military units and professional athletes who rely on performance over extended periods, often in consequential conditions.

We don't chase trends or exaggerate claims. If something works, it earns its place. If it doesn't it's removed. Performance, durability and reliability are the measures that matter.

get in touch

We'd love to hear from you.

You can reach out to the team at post@jottnar.no or sign up here for 10% off your first order.